ABOUT THE BRAND

Magic Form: The Address of Comfort and Elegance in Women's Underwear

Magic Form is a long-established family company specializing in women's underwear and has left its mark on the underwear sector with years of experience. Our brand was founded by Çetin Ercengiz, an entrepreneur who opened up to the world from the Adapazarı district of Sakarya. Ercengiz is one of the rare names known as the "bra professor" both in Türkiye and worldwide and is known for the innovative touches he brings to women's underwear. Magic Form continues this legacy with innovative and stylish designs and continues to be one of the most preferred brands by women with its network of over 200 dealers throughout Turkey and its wide range of products in Boyner stores.

Magic Form products, meticulously produced with the highest quality materials in our modern production facilities in Adapazarı and Levent, bring together the comfort and elegance that women need at every age and stage of life. Our collections, which make every woman feel special, from young girls to pregnant women, are a reflection of our perfect harmony and aesthetic understanding.

The second generation of our family also plays an important role in the success story of Magic Form. Board Member Gürsel Ercengiz undertakes the financial management of the brand; our daughter-in-law Handan Ercengiz directs the marketing strategies. Our daughter Gamze Ercengiz Civelekoğlu carries out all the designs of our brand. Our family structure makes Magic Form not only a brand, but also a product of passion and vision.

The importance we give to women's employment is one of Magic Form's core values. In this family, where 90% of our employees are women, we aim to maximize their talents and potential. Moving forward with an innovative and customer-oriented approach at every step, Magic Form continues to grow every day with the strong vision and devoted work of our family.

Continuing to make a difference with its social responsibility projects, Magic Form plays a leading role in the sector not only with its products but also with its contributions to society. We continue to set new standards in underwear with our designs that make women's lives more comfortable, more elegant and more self-confident.